February 13, 2010

The Divas do Designer Desserts for the launch party of "Style Girl" Jess James' "FASHION FIX!"

It was our privilege to be a part of the team that 
put together to create the launch party for her
weekly E-Zine

Our first challenge was to create a Designer Dessert fashioned after
Jess' new logo created by graphic designer Lindsay Waltz of B Branded.

We were able to replicate Jess' familiar logo, 
a mother-of-pearl button that had belonged to Jess' Grandmother,
and apply them around the cake, adding a black fondant "ribbon" at the "hem" of each tier.
We created a cake topper out of sugar paste replicating the new logo,
pink & black flats with bows.

Jess asked us to do the party's event design 
and we began at the bar,
transforming it into a fashion themed display with our 
"Two-Bites" squares of  Praline & Chocolate Ganache, Margarita,
and both Chocolate and Vanilla Cake frosted with our
Signature Italian Buttercream.


Vintage Collection by James + Dunne

Jess' launch party was held at Odessa, an event venue overlooking downtown Wilmington, owned by her friend and fashion partner, Shannon Dunne, of  "James + Dunne"

Fashion designer, Amanda DeLeon and husband Kevin

Jess and The Divas getting our heads together about the evening's program!

 Sitting in front of the mirrored stage backdrop we created,
Jennifer was modeling the "stylings" of Jess James.
Jennifer, the mother of two, said she had never felt so "hip!"

Jess had asked Jennifer to do some on-camera interviews
(She got to be the "Samantha Harris" for the evening!).
Here Jennifer is interviewing Jan of  aMuse
You can see all the coverage of this event on 
the "Launch Party" video, attached at the bottom of this Post.
It was filmed and produced by
Dan Burke.

Jess asked Foz of Z107.5 and Rebekah to MC the program for the evening.

The Grand Finale was the unveiling of the
New Look of the Fashion Fix!

Lisa Brown, our friend in pink (in the midst of the sea of black & white),
was the photographer for the evening.
All of these photos were done by our Bella Rose!
Event Design by The Three Divas 
The Dessert Divas Facebook Fan Page

Click here to see
Video of the FASHION FIX Launch Party!


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